Every business has revenue
it's already earning
and not collecting.

NEForward Consulting finds it, fixes the systems leaking it, and builds what keeps it coming back — for owner-operated businesses across the First Coast.

How it works

One audit. A clear path forward.

Every engagement starts the same way — a fixed-price Revenue Audit — then climbs a defined ladder. You always know what's next and what it costs.

Entry point

Revenue Audit

A structured, on-site review of where money is actually moving through the business — and where it's quietly leaking out. You leave with a prioritized list, not a stack of theory.

Foundation

Fix what's broken first

Website, Google Business profile, email, phone systems — the basic infrastructure that's costing customers before they ever reach you. Fixed before anything else gets built on top of it.

Growth, retention & AI

Systems that bring customers back — and find new ones

Email and SMS follow-up, review generation, repeat-customer flows — the highest-leverage revenue for most established businesses is the customers who already trust you. Paired with practical AI tools for marketing content, lead follow-up, and customer targeting, so growth doesn't depend on you working more hours.

Planning

Seasonal cash flow planning

For businesses with real seasonal swings — coastal, tourism, and outdoor operators especially — a plan for the slow months, built before you're in them.

Destination

Ongoing retainer

Once the foundation and systems are in place, an ongoing relationship to keep them tuned, adapt to what's changing, and keep finding the next leak before it costs you.

Who I work with

Owner-operated small businesses across Northeast Florida.

Retail, restaurants, trades, services, tourism — if you're the owner and the buck stops with you, this is built for you. No business is too ordinary.

Two areas I focus on especially:

Focus area

Outdoor & coastal operators

Surf shops, charters, dive operators, bike shops, eco-tour and outfitter businesses along the First Coast — it's the life I live outside of work too, so I understand the seasonal swings and customer base firsthand.

Focus area

Home services & property professionals

Contractors, home service companies, and property-focused businesses. In these trades the money usually leaks between the first call and the signed job — slow follow-up, quotes that go cold, and past customers who never hear from you again.

About

25 years finding out how businesses actually make money.

25
Years across IT, sales, business development & operations

I've spent 25 years moving between IT, sales, business development, and operations — which means I don't come at a business with one lens. I come in asking what makes it tick, where the revenue actually comes from, and where money is quietly being wasted.

I recommend tools; I don't resell them. You buy directly and own what you're paying for — no markups, no lock-in, no reseller relationship getting in the way of what's actually best for your business.

No reseller markups

Every tool recommendation is bought and owned directly by you. I'm paid for the work, not a commission on your software stack.

Fixed price to start

The Revenue Audit is priced up front, before anything else. No open-ended hourly clock on the first engagement.

Built for this coast

Seasonal swings, tourism cycles, and a market I actually operate in — not a national playbook applied to a local business.

Let's find out what your business is leaving on the table.

Start with a fixed-price Revenue Audit — no long-term commitment, no guesswork about cost.

I'll reply within one business day.

or reach out directly